Maggie Kelly Designs

Stone Age Climbing Gym serves a community of more than 3,000 members through a diverse range of programs, events, and services. My role involved developing and managing multimedia marketing campaigns across multiple platforms, including social media, printed materials, in-gym digital displays, website content, and promotional advertising. With audiences ranging from first-time visitors and members to school groups, birthday parties, fitness participants, instructional programs, and community events such as Ladies Night, maintaining clear communication and consistent messaging was essential. One of the primary challenges was organizing this extensive content in a way that allowed users to quickly identify information relevant to their specific needs and goals.

This project demonstrates the importance of integrated visual communication and brand consistency across digital and print media. Students can explore how design systems, audience awareness, and multimedia production work together to create cohesive campaigns that engage diverse audiences across multiple touchpoints. The examples shown illustrate how a unified visual identity can be successfully applied across social media, print collateral, digital signage, and web platforms while supporting organizational goals and community engagement.