Maggie Kelly Designs

Photon Rainbow Solar sought to differentiate itself in a competitive renewable energy market by focusing on customer education rather than traditional sales tactics. The project required developing a cohesive visual experience across multiple platforms, including branding, print collateral, website design, and social media assets. My role involved creating a consistent user experience that communicated trust, professionalism, and the company’s commitment to helping customers understand solar energy solutions. Through strategic design decisions, I helped translate complex technical information into clear, accessible visual communication.

This project demonstrates the interdisciplinary nature of modern design and the skills students need to succeed in creative industries. Through case studies like this, I teach how branding, graphic design, web design, user experience, and content strategy work together to solve real business challenges. Students learn how to research audiences, communicate complex information visually, maintain brand consistency across platforms, and create design solutions that support both organizational goals and user needs.