Multimedia
For Stone Age Climbing Gym, designs had to be adapted for multiple uses such as posters/print, website/monitor, and mobile/social media. To reach customers on multiple platforms I had to create multiple variations of the same message so as not to be repetitive but to be eye-catching and informative.
web design
New Mexico History; State Record Center and Archives needed an updated website to bring easy navigation to the viewer but to also be appealing and attractive to the younger viewer that uses this site for school research and projects. The client wanted a fresh look that could encompass the many different facets of archives and history. newmexicohistory.org
Logo design
Creating logos for businesses or friends is a favorite of mine. I go through a long questionnaire process to ensure everyone is on the same page and usually start with mood boarding (see below). The most successful logos that are unique and clever are done with many iterations and feedback. Some of the following logos are done with a tight budget and time frame others are done with more time.
mood boards
Every good branding starts with a mood board. Mood boards are a great discussion piece allowing the customer and the designer to get on the same page and set the direction for the rest of the design efforts. This is done when creating a whole new brand for someone or a business. Here is an example of working with a small business called “Lunch Lady”. I gave her 3 choices to pick and choose what she liked and what she didn’t like.
layouts
Creating a layout for a poster, flyer, newsletter, presentation, proposal, or postcard is one of my favorites. I use InDesign to create frame boxes for images, headers, and text. I incorporate the customer’s written copy as well as their logo, font, and key colors to keep their layout consistent with their brand and visual message. Creating well-thought-out and organized layouts are like creating a puzzle and the process takes time and experience.
Maggie Kelly Designs 