Michael Thomas Coffee

Michael Thomas Coffee needed more than a website redesign—they needed digital solutions that improved both the customer experience and internal business operations. Through user research, information architecture, and UX-focused design, I developed a new e-commerce website that streamlined online ordering, subscriptions, and merchandising. I also designed and built a separate wholesale platform with custom membership functionality and integrated payment solutions to support business growth while reducing operational inefficiencies.

This project highlights the real-world problem-solving process that I bring into the classroom. Projects like this demonstrate how designers use research, strategy, user experience, and technology to solve complex business challenges.

As Michael Thomas Coffee expanded its wholesale operations, the company required a dedicated digital platform that could support a growing network of wholesale clients while improving operational efficiency. The objective was to create a secure, membership-based wholesale ordering system that streamlined purchasing, payment processing, shipping coordination, and customer communications within a single integrated platform.

I designed and developed a custom WordPress website tailored to the organization's unique business requirements — a private client portal with role-based access, custom login functionality, and an ACH payment processing system that significantly reduced transaction fees compared to traditional credit card processing.

This project demonstrates how design can improve both customer experiences and business operations. Through UX research, information architecture, e-commerce design, and web development, I helped Michael Thomas Coffee create digital systems that supported online sales, wholesale ordering, and operational efficiency.